Casino design is a dark, secretive art.
Since the early 20th century, Casinos have intentionally omitted windows and clocks from their venues.
Why?
Casinos lose money when gamblers stop thinking about gambling.
So casino design is based on keeping gamblers distracted from reality and immersed in the fanciful casino world for longer.
Without stopping cues like time, it becomes very difficult to stop focusing on the highly stimulating, quick moving and colourful assortment of games.
Casinos lose money when gamblers stop thinking about gambling.
So casino design is based on keeping gamblers distracted from reality and immersed in the fanciful casino world for longer.
Without stopping cues like time, it becomes very difficult to stop focusing on the highly stimulating, quick moving and colourful assortment of games.
You don’t want to distract your users from what you want them to do. Create a comprehensive list of possible distractions that could detract from your product experience. Then see what you can do to minimize those distractions.
Unfortunately a lot of the world's genius is invested into increasing the efficiency of harmful industries.
Luckily we can use these techniques to make net positive products too.
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