I’ve never been a much of a photographer. So how did an app get me to start taking a photo every single day for a whole year? Without missing a day? Without losing motivation?
At the point when they asked me to allow notifications I’d already committed to trying the challenge of taking 1 photo everyday. But I knew I would forget. So in a matter of seconds they got me to mentally subscribe to the notion of getting these notifications everyday. Well done.
And my commitment was rewarded - because instead of sending me ‘salesy’ notifications which would inevitably burn out my patience, they started sending me a genuinely interesting fun facts.
At the point when they asked me to allow notifications I’d already committed to trying the challenge of taking 1 photo everyday. But I knew I would forget. So in a matter of seconds they got me to mentally subscribe to the notion of getting these notifications everyday. Well done.
And my commitment was rewarded - because instead of sending me ‘salesy’ notifications which would inevitably burn out my patience, they started sending me a genuinely interesting fun facts.
Ensure that your users understand exactly why your app sends notifications. Help them subscribe to receiving them regularly. Make sure your notifications aren’t boring. Be honest.
Happy, committed users become great, long-term customers.
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