In Mayan times, chocolate was more valuable than gold dust.
Fair enough - gold doesn't taste very good.
And who doesn't like chocolate?
But even then, you would think Tabs are pushing the ceiling on how much people are willing to pay for a bar of chocolate.
According to Tabs they sell a sex enhancer, NOT a chocolate bar. They focus on satisfying a human emotion.
This simple distinction takes any chocolate manufacturer competition out of the purchasing decision picture.
They've also priced it at the upper edge of what is considered an impulse buy for their target market.
And as a result, they've quickly managed to gain 100k paying customers.
According to Tabs they sell a sex enhancer, NOT a chocolate bar. They focus on satisfying a human emotion.
This simple distinction takes any chocolate manufacturer competition out of the purchasing decision picture.
They've also priced it at the upper edge of what is considered an impulse buy for their target market.
And as a result, they've quickly managed to gain 100k paying customers.
This is an extreme example. Sex sells but it's not the only emotion that sells.
Every product is really solving for an emotion. Figure out what that emotion is, and it will clarify your entire design and branding.
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