The New Age of Entertainment?

A team at Netflix found the top 5 attributes of shows that generate the most virality and social conversation.

When looking at some of the most viral productions of recent times it's clear they're onto something.

So I wondered if this formula would fit a viral app like Threads. (yep, it does)

Let's go through the 'why' behind each of these attributes:

1. Nostalgic memories from one’s youth often result in strong positive emotions.
2. Younger viewers spend more time online.
3. Visual iconography is like a strong recognisable brand.
4. Being topical makes it relevant and more likely to come up in conversation and on social media.
5. Talent with existing social following obviously helps kickstart awareness, and talent that resonates with viewers builds a closer connection.
   

When it comes to creating viral content, the more of these the merrier:

1. Nostalgia
2. Younger viewers
3. Visual Iconography (e.g. Squid Game)
4. Topical socio-political issues
5. Talent with social following/appeal

But before you can even start to think about emphasising these attributes of your entertainment it has to be interesting (easier said than done). Then they can come into play.

Also, you can't just make a cool movie for kids, sprinkle in nostalgia and expect adults to watch it.

Movies like Barbie weave together several subplots to keep different audiences engaged. Hollywood productions can uniquely afford this non-niche approach due to their widespread mainstream appeal.