You see it time and time again.
A successful local mum and dad restaurant opens up more locations, only to inevitably fail as the quality drops.
Conventional business advice is to scale up once you’re successful.
But our environment has changed.
This change is perfectly captured by Mr Beast’s complete domination of video content, across all social platforms.
In terms of the video content game, Mr Beast objectively creates the most successful products out there.
Mr Beast’s product is a ~monthly megaviral video.
What’s his secret?
He reinvests all his resources back into producing better quality videos, NOT more videos.
His team has grown to more than 100 people but he is producing less videos.
And as a result he doesn’t rely on getting lucky - he goes viral every single time.
Obviously it’s not as simple as just focusing on better quality. He focuses on being the BEST.
There are countless context-specific details that are super important for your success, and you can only find them by having a relentless focus on quality.
For Mr Beast some of those important details are:
- spending 1000s of hours analysing other successful videos
- creating crazier sets
- incorporating more expensive post production
- hiring the worlds best audio producers for soundtracks
+ some secrets he doesn’t share.
In terms of the video content game, Mr Beast objectively creates the most successful products out there.
Mr Beast’s product is a ~monthly megaviral video.
What’s his secret?
He reinvests all his resources back into producing better quality videos, NOT more videos.
His team has grown to more than 100 people but he is producing less videos.
And as a result he doesn’t rely on getting lucky - he goes viral every single time.
Obviously it’s not as simple as just focusing on better quality. He focuses on being the BEST.
There are countless context-specific details that are super important for your success, and you can only find them by having a relentless focus on quality.
For Mr Beast some of those important details are:
- spending 1000s of hours analysing other successful videos
- creating crazier sets
- incorporating more expensive post production
- hiring the worlds best audio producers for soundtracks
+ some secrets he doesn’t share.
It will take a lot of time to be the best in the world at your one thing.
But there’s only one way to do it - you need a relentless focus on quality.
That means quality features, not more features and product lines.
And careful not to mistake a product no-one wants at all with poor quality.
It’s not easy and takes a relentless drive, but it’s a strategy with exponential return.
Whatever you call it - stubborn or persistent, Mr Beast had a clear vision.
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