100s of great movies get released every year.
Standing out is difficult to say the least.
Yet news of the Barbie Movie made it's way to a crazy 83% of women under 35 years old. And that was before the movie release.
How on earth?
Barbie went all out with partnerships to hit different demographics so that everyone would at least know about it.
They reportedly spent $100 million on marketing.
Apparently 100 brand tie-ins including a Xbox console made to look like a mini Barbie Dreamhouse, a real-life Dreamhouse Airbnb listing and Barbie Dream Car in Forza Horizon 5.
Barbie went all out with partnerships to hit different demographics so that everyone would at least know about it.
They reportedly spent $100 million on marketing.
Apparently 100 brand tie-ins including a Xbox console made to look like a mini Barbie Dreamhouse, a real-life Dreamhouse Airbnb listing and Barbie Dream Car in Forza Horizon 5.
What audience do you need to get in front of?
Who can you partner with to get access to them?
Brainstorm creative ways to get the audience's attention.
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