Have you heard of the 11-Star Experience?
Is this a new marketing gimmick for hotels or is it a genius product strategy?
Keep reading to find out.
Essentially Airbnb wanted to visualize an out-of-this-world ideal experience.
These days a 5-star experience is ubiquitous and nothing special. Think about it - when was the last time you rated your Uber driver less than 5 stars?
They took the thought experiment so seriously that they even hired a Pixar artist to help bring to life an experience like a movie.
The Pixar artist made a storyboard of the perfect holiday for a specific target persona. They went into insane detail. They obsessed over improving the Airbnb experience in creative, unrealistic ways.
Essentially Airbnb wanted to visualize an out-of-this-world ideal experience.
These days a 5-star experience is ubiquitous and nothing special. Think about it - when was the last time you rated your Uber driver less than 5 stars?
They took the thought experiment so seriously that they even hired a Pixar artist to help bring to life an experience like a movie.
The Pixar artist made a storyboard of the perfect holiday for a specific target persona. They went into insane detail. They obsessed over improving the Airbnb experience in creative, unrealistic ways.
Exceed user expectations to create unforgettable experiences and build customer loyalty.
Think about the current status quo - a 5 star experience. Ask yourself what it would take to get a 6 star experience. Then repeat this exercise, adding 1 star at a time, until you get something ludicrous.
While the 11th star might be completely out of this world, it's a great strategy for thinking outside the box and realising what really is possible in order to provide truly unforgettable experiences.
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